Sales and marketing teams always seem to have friction between them and the argument, at least for many, converges on upon the quality of sales leads. Sales needs more leads that convert and it becomes the responsibility of marketers to deliver them. Having a target client profile is essential, but it’s not sufficient on its […]
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How Buffer Is Changing Business Forever
If I had to describe Buffer to someone that had been living under a rock since they launched in 2010, I would say this – Buffer sets the bar in everything they do and then they jump over it. They are single handedly redefining how business gets done. Buffer has taken company transparency to an […]
Growth Hacking Starts with a Form
Guest post by Kamil Rextin In the context of B2B business, the lead capture form plays a central role in the marketing/growth strategy of the company. It is the first point of contact your company has with a prospect and hopefully leads into continued engagement and revenue. The humble form is in some ways, a […]
4 Forms to Engage your Blog Audience
Your blog is awesome and people come from all over the web to read it, but how do you engage with them beyond the article? As marketing experts from Vidyard will tell you, any great piece of content must have a call to action otherwise, it is a missed opportunity. The goal is to […]
3 Ways to Improve your Sales Stack
Wanna know something annoying? If you’re working sales in a startup or small business, you’re using a bunch of awesome tools to get your work done. And when I say awesome, I mean affordable, easy-to-use, gets-a-particular-job-done, awesome. Ok, so what’s annoying about that? Well, if you’re doing it right, you’re evaluating the performance of your sales […]
4 Ways to Optimize your Lead Capture Forms [Infographic]
Generating leads is often easier said than done. When it comes to having forms on your website for leads to fill out, it can be difficult to tell how much information we should ask for and what we should do with it once it’s been captured. We’ve picked what we think are the 4 top […]
The Best Cold Email I Ever Got
In the era of marketing automation, we fall into the trap of mass emailing — treating every potential customer as if they were exactly the same in the interest of saving time. This blog is going to show you a more effective tactic to nurturing your outbound leads, which is appealing to the individual. Though it might […]
How Blitzen Helps Marketers Prove ROI
One of the biggest challenges we face as marketers is giving concrete evidence as to why management should invest in a particular initiative. This is because the results of a given campaign are quite often intangible and difficult to quantify, but as anyone would tell you, they’re also completely invaluable. Marketing has the difficult job […]
Blitzen Does Product Hunt: Redux
It was a morning like any other, when the Blitzen team got up, Then they checked their phones and saw that Product Hunt had struck. Realizing quickly, the storm that was about to come to pass, Everyone jumped out of bed and got to the office in a flash. We had the good fortune of […]
Blitzen Brings Big Brand Marketing Powers to SMBs
Launching today at the Dublin Web Summit, Blitzen is a new, lightweight yet powerful lead management solution that allows startups and small-to-midsize (SMB) businesses to market like their bigger brand cousins. According to a recent report by marketing automation software research firm Software Advice, a division of Gartner, 98% of SMBs are reportedly shopping for marketing software […]