Compelling content is what makes a prospect want to buy your product or service. But as much as we marketers don’t want to believe it, producing generic content just doesn’t cut it anymore. Personal relationships that once were built face-to-face have now become just as important when trying to sell online. Taking a more personal approach […]
SaaS Fragmentation
Blitzen Brings Big Brand Marketing Powers to SMBs
Launching today at the Dublin Web Summit, Blitzen is a new, lightweight yet powerful lead management solution that allows startups and small-to-midsize (SMB) businesses to market like their bigger brand cousins. According to a recent report by marketing automation software research firm Software Advice, a division of Gartner, 98% of SMBs are reportedly shopping for marketing software […]
Using Customer Discovery Surveys to Help Find Product/Market Fit
We started our customer discovery survey adventure knowing that startups and SMB’s are paying a price for relying on a toolbox of specialized SaaS apps. If you’ve been hanging out here for a while, you know that price is a fragmented stack that requires manual data entry and copy/paste to keep your apps in sync […]
Why SaaS is Broken (and how we’re going to fix it)
Software-as-a-Service (SaaS) is awesome but broken. SaaS is awesome because companies are producing some all-star niche solutions that tackle their chosen problem with the kind of vigor and focus the business world hasn’t seen before. Entire organizations are being stolen away from the grips of legacy systems built over a decade ago to enjoy the land of focused […]
SaaS: Advantages, Adoption, and Shadow IT
What is Software-as-a-Service (SaaS)? Whether or not you realize it, I am almost certain you have encountered SaaS tools. You may know them as cloud applications, web applications, or some other term I’ve never even heard of yet – the terminology is always evolving after all. If you’re still unsure of what I’m talking about, SaaS […]
