We’re excited to announce that starting this week, we are changing our pricing model here at Blitzen. After a lot of conversations with our early adopters and prospective customers we’ve found that our initial tiered pricing model was not the most optimal for serving our small & medium business clients that are looking to jumpstart […]
workflow automation
Why SMB SaaS is Going to Eat the World (and Enterprise’s Lunch)
Why SMB SaaS is Going to Eat the World (and Enterprise’s Lunch) As you probably already know, Software-as-a-service (SaaS) is increasingly becoming the de facto standard of software delivery. Especially when it comes to martech. Just glance at this infographic by Chief Martech and you’ll agree there’s an astounding number of SaaS tools specializing in different […]
8 Lead Generation Forms to Increase Conversions
Think about it – they’re everywhere. You could have thousands of visitors to your site daily, but the difference between capitalizing off those visitors and deterring them to sign up is in the forms. Wherever you have to input information about you or your business, you’re filing a form. Signing into a website, putting in […]
3 Tools for Proving Your Marketing ROI
We’ve heard it time and time again; marketing ROI can’t be proven because the impact of your marketing activities is too intangible. Well we’re here to burst your bubble. Even though marketing ROI is notoriously difficult to measure, there are so many great tools to help you prove marketing ROI, and better yet, predict future success! […]
Behavioural Data meets Demographic
As we marketers know, the customer journey no longer follows a linear path. People visit your website multiple times, download whitepapers and signup for email updates — so it’s important to track all of this behavior to determine how close your leads or users are to making a purchase or upgrading to a premium offering. […]
How to track email clickthroughs to Blitzen forms
The more you know about your audience, the better you can engage them and eventually sell to them. How do you know which email campaigns are driving the most visits to your forms? You are about to find out. Today we are going to talk about query parameters – the Blitzen feature that tracks inbound […]
5 Ways to Optimize Sales Efficiency [Infographic]
![5 Ways to Optimize Sales Efficiency [Infographic]](https://blitzen.com/blog/wp-content/uploads/pablo-22.png)
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
The Lowdown on Account Based Marketing and Why You Need to Do it
History doesn’t repeat itself, but it often rhymes. This is true when it comes to trends in music and fashion, and it’s true when it comes to sales & marketing strategies. Today we’re going to talk about a new (old) trend you’ve probably been hearing a lot about over the past while: Account Based Marketing […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
3 Ways to Improve your Sales Stack
Wanna know something annoying? If you’re working sales in a startup or small business, you’re using a bunch of awesome tools to get your work done. And when I say awesome, I mean affordable, easy-to-use, gets-a-particular-job-done, awesome. Ok, so what’s annoying about that? Well, if you’re doing it right, you’re evaluating the performance of your sales […]
