Last Friday, I had the opportunity to sit down with Joe Gelata, the Head of Global Revenue Operations at Vidyard and creator of Revenue Engineer Blog where he discusses the role and responsibilities around Chief Revenue Officers. How did you come up with the revenue engineer blog? Quite honestly, it came to me in the […]
Team
How Waterloo Engineering is Using Blitzen to Engage Alumni
Last week we had the opportunity to have lunch with one of our awesome clients Beth Cotter from University of Waterloo Faculty of Engineering. We got to chatting about how she is using Blitzen on engineerthefuture.ca This is what we found out: Beth, what is your role at the University of Waterloo? I am the […]
The Lowdown on Account Based Marketing and Why You Need to Do it
History doesn’t repeat itself, but it often rhymes. This is true when it comes to trends in music and fashion, and it’s true when it comes to sales & marketing strategies. Today we’re going to talk about a new (old) trend you’ve probably been hearing a lot about over the past while: Account Based Marketing […]
3 Ways to Improve your Sales Stack
Wanna know something annoying? If you’re working sales in a startup or small business, you’re using a bunch of awesome tools to get your work done. And when I say awesome, I mean affordable, easy-to-use, gets-a-particular-job-done, awesome. Ok, so what’s annoying about that? Well, if you’re doing it right, you’re evaluating the performance of your sales […]
How We Hacked and Upgraded Our Startup Beta Signup Process
We got the most out of our startup beta signup process. We identified motivated customers. We collected customer insights that informed feature prioritization and web copy decisions. We forced ourselves to feel the pain points we were trying to solve for. It even made us evaluate the competition by using the competition’s products. Then, it showed us what our users will feel when […]
Transparency-as-a-Service for Startups and SMBs
I read a piece by James Altucher today that completely changed the way I think about writing and those reading what I write. Readers are like onlookers in the Roman Coliseum calling for other people’s blood. Writers are the gladiators responsible for shedding that blood. Writers shed blood by sharing the things you want to know about most–things […]
