Compelling content is what makes a prospect want to buy your product or service. But as much as we marketers don’t want to believe it, producing generic content just doesn’t cut it anymore. Personal relationships that once were built face-to-face have now become just as important when trying to sell online. Taking a more personal approach […]
customer support
Introducing simpler, more flexible, pricing plans starting at just $25/mo
We’re excited to announce that starting this week, we are changing our pricing model here at Blitzen. After a lot of conversations with our early adopters and prospective customers we’ve found that our initial tiered pricing model was not the most optimal for serving our small & medium business clients that are looking to jumpstart […]
Blitzen Form Styling Guide
At the moment, Blitzen offers you some accessible design options to customize your form. These include the ability to change colors, textbox inputs, as well as header images and submit buttons. These options and more can be found in the Design tab of your form. But today we’re going to show you just how much more you can do with Cascading Style […]
Convert More Website Visitors into Customers with Copywriting
The increase in data-driven marketing strategies is on the rise. People want to see their marketing expenses manipulate the numbers in their businesses that matter most. Whether it’s your ROI, lead generation, or brand awareness, there’s one place you can start to increase these numbers – and it’s web copy. After being featured on Product […]
8 Lead Generation Forms to Increase Conversions
Think about it – they’re everywhere. You could have thousands of visitors to your site daily, but the difference between capitalizing off those visitors and deterring them to sign up is in the forms. Wherever you have to input information about you or your business, you’re filing a form. Signing into a website, putting in […]
3 Tools for Proving Your Marketing ROI
We’ve heard it time and time again; marketing ROI can’t be proven because the impact of your marketing activities is too intangible. Well we’re here to burst your bubble. Even though marketing ROI is notoriously difficult to measure, there are so many great tools to help you prove marketing ROI, and better yet, predict future success! […]
Behavioural Data meets Demographic
As we marketers know, the customer journey no longer follows a linear path. People visit your website multiple times, download whitepapers and signup for email updates — so it’s important to track all of this behavior to determine how close your leads or users are to making a purchase or upgrading to a premium offering. […]
Make the Most of Facebook Marketing in 3 Steps
Social media has been the mysterious magic box for marketing for over a decade. Facebook, Twitter, Instagram, and, announced just this week, Snapchat, all have advertising platforms where in the past year over 3 billion dollars have been spent. Yet of these four, one stands far and above for marketers and advertisers. Yes, I’m talking […]
How Waterloo Engineering is Using Blitzen to Engage Alumni
Last week we had the opportunity to have lunch with one of our awesome clients Beth Cotter from University of Waterloo Faculty of Engineering. We got to chatting about how she is using Blitzen on engineerthefuture.ca This is what we found out: Beth, what is your role at the University of Waterloo? I am the […]
The Lowdown on Account Based Marketing and Why You Need to Do it
History doesn’t repeat itself, but it often rhymes. This is true when it comes to trends in music and fashion, and it’s true when it comes to sales & marketing strategies. Today we’re going to talk about a new (old) trend you’ve probably been hearing a lot about over the past while: Account Based Marketing […]
