The increase in data-driven marketing strategies is on the rise. People want to see their marketing expenses manipulate the numbers in their businesses that matter most. Whether it’s your ROI, lead generation, or brand awareness, there’s one place you can start to increase these numbers – and it’s web copy. After being featured on Product […]
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Improve your Marketing with UTM Codes
Without tracking codes in place, your marketing team is essentially driving down the highway with their eyes closed. Don’t throw your marketing budget away hoping to prove your ROI but track and measure your efforts each step a lead takes. Become a better marketer with uniquely built UTM codes. What is it? UTM’s and Query Parameters are “codes […]
Make the Most of Facebook Marketing in 3 Steps
Social media has been the mysterious magic box for marketing for over a decade. Facebook, Twitter, Instagram, and, announced just this week, Snapchat, all have advertising platforms where in the past year over 3 billion dollars have been spent. Yet of these four, one stands far and above for marketers and advertisers. Yes, I’m talking […]
How Marketers can Benefit From Google Tag Manager
Quit bugging your dev team. We’re serious. Recently, we announced our new feature of Blitzen Ad campaign tracking, which allows you to measure Google Adword, Google Analytic and Facebook ads more precisely – without the help of your dev team. Easy, right? Well we’ve made it even better for you to do things on your […]
Catch Top Leads with 4 Free Tools
Sales and marketing teams always seem to have friction between them and the argument, at least for many, converges on upon the quality of sales leads. Sales needs more leads that convert and it becomes the responsibility of marketers to deliver them. Having a target client profile is essential, but it’s not sufficient on its […]
How Buffer Is Changing Business Forever
If I had to describe Buffer to someone that had been living under a rock since they launched in 2010, I would say this – Buffer sets the bar in everything they do and then they jump over it. They are single handedly redefining how business gets done. Buffer has taken company transparency to an […]
