Compelling content is what makes a prospect want to buy your product or service. But as much as we marketers don’t want to believe it, producing generic content just doesn’t cut it anymore. Personal relationships that once were built face-to-face have now become just as important when trying to sell online. Taking a more personal approach […]
automation
Improve your Marketing with UTM Codes
Without tracking codes in place, your marketing team is essentially driving down the highway with their eyes closed. Don’t throw your marketing budget away hoping to prove your ROI but track and measure your efforts each step a lead takes. Become a better marketer with uniquely built UTM codes. What is it? UTM’s and Query Parameters are “codes […]
How to Save Time on your CRM Data Entry
One common goal that all companies share is sales efficiency. If the lifecycle of your average sale gets to be too long, that means you will probably start losing deals. Even with so many great CRM tools on the market to help organize and speed up your sales, there are still some shortcomings, the biggest one […]
How to track email clickthroughs to Blitzen forms
The more you know about your audience, the better you can engage them and eventually sell to them. How do you know which email campaigns are driving the most visits to your forms? You are about to find out. Today we are going to talk about query parameters – the Blitzen feature that tracks inbound […]
Make the Most of Facebook Marketing in 3 Steps
Social media has been the mysterious magic box for marketing for over a decade. Facebook, Twitter, Instagram, and, announced just this week, Snapchat, all have advertising platforms where in the past year over 3 billion dollars have been spent. Yet of these four, one stands far and above for marketers and advertisers. Yes, I’m talking […]
5 Ways to Optimize Sales Efficiency [Infographic]
![5 Ways to Optimize Sales Efficiency [Infographic]](https://blitzen.com/blog/wp-content/uploads/pablo-22.png)
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
Help Your Sales Reps with Simplified CRM Data Entry
A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
The Best Cold Email I Ever Got
In the era of marketing automation, we fall into the trap of mass emailing — treating every potential customer as if they were exactly the same in the interest of saving time. This blog is going to show you a more effective tactic to nurturing your outbound leads, which is appealing to the individual. Though it might […]
Your Fragmented Sales Stack Costs You Money – We’re Going To Fix That
Now is the best time to be in a startup or SMB sales team. Great Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable to boot. These focused apps are leveling the playing field between the enterprise sales engines and the little startup that could. And unlike your traditional […]
