Generating leads is often easier said than done. When it comes to having forms on your website for leads to fill out, it can be difficult to tell how much information we should ask for and what we should do with it once it’s been captured. We’ve picked what we think are the 4 top ways to optimize your lead capture in the following infographic:
Not all customers, products, and services are the same. That’s why lead capture forms should not all be designed in the same way. Different marketing objectives should employ different types of forms, especially when it comes to design. Your target audience of 19-30 year olds will have a much different response than 50-75 year olds – so design and format accordingly.
It’s a known fact that shorter forms get higher response rates. Nobody wants to take 15 minutes of their day to give information for a free trial signup. That being said, there are tools that will allow to gather user information over an extended period of time such as ‘progressive profiling’.
Progressive profiling is a great way to optimize conversions, while also capturing the key data you need. It lets you show different form fields to the same user over time, rather than asking for all their info at once. Using this tactic means your leads won’t feel overwhelmed by your forms, but also let’s you capture multiple data points that combine into a data-rich lead profile.
So you have all your lead information, but now what? It’s time to prioritize your leads based on how well they fit your ideal customer profile. You can do this by scoring leads based on their demographic and firmographic qualities such as age, location, job title, company size and revenue. Now you can begin to target your leads precisely and boost ROI knowing who to sell to first.
Blitzen aims to make marketing and sales professional jobs easier. Try a 14-day free trial today of our advanced marketing automation system.