Compelling content is what makes a prospect want to buy your product or service. But as much as we marketers don’t want to believe it, producing generic content just doesn’t cut it anymore. Personal relationships that once were built face-to-face have now become just as important when trying to sell online. Taking a more personal approach […]
IT
Introducing simpler, more flexible, pricing plans starting at just $25/mo
We’re excited to announce that starting this week, we are changing our pricing model here at Blitzen. After a lot of conversations with our early adopters and prospective customers we’ve found that our initial tiered pricing model was not the most optimal for serving our small & medium business clients that are looking to jumpstart […]
Blitzen Form Styling Guide
At the moment, Blitzen offers you some accessible design options to customize your form. These include the ability to change colors, textbox inputs, as well as header images and submit buttons. These options and more can be found in the Design tab of your form. But today we’re going to show you just how much more you can do with Cascading Style […]
Convert More Website Visitors into Customers with Copywriting
The increase in data-driven marketing strategies is on the rise. People want to see their marketing expenses manipulate the numbers in their businesses that matter most. Whether it’s your ROI, lead generation, or brand awareness, there’s one place you can start to increase these numbers – and it’s web copy. After being featured on Product […]
Why SMB SaaS is Going to Eat the World (and Enterprise’s Lunch)
Why SMB SaaS is Going to Eat the World (and Enterprise’s Lunch) As you probably already know, Software-as-a-service (SaaS) is increasingly becoming the de facto standard of software delivery. Especially when it comes to martech. Just glance at this infographic by Chief Martech and you’ll agree there’s an astounding number of SaaS tools specializing in different […]
3 Tools for Proving Your Marketing ROI
We’ve heard it time and time again; marketing ROI can’t be proven because the impact of your marketing activities is too intangible. Well we’re here to burst your bubble. Even though marketing ROI is notoriously difficult to measure, there are so many great tools to help you prove marketing ROI, and better yet, predict future success! […]
How Waterloo Engineering is Using Blitzen to Engage Alumni
Last week we had the opportunity to have lunch with one of our awesome clients Beth Cotter from University of Waterloo Faculty of Engineering. We got to chatting about how she is using Blitzen on engineerthefuture.ca This is what we found out: Beth, what is your role at the University of Waterloo? I am the […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
Help Your Sales Reps with Simplified CRM Data Entry
A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
How Marketers can Benefit From Google Tag Manager
Quit bugging your dev team. We’re serious. Recently, we announced our new feature of Blitzen Ad campaign tracking, which allows you to measure Google Adword, Google Analytic and Facebook ads more precisely – without the help of your dev team. Easy, right? Well we’ve made it even better for you to do things on your […]
