When you work for an small or medium sized business (SMB) you have to be a little bit mad. You take chances, jump in with both feet, move quickly and do it all with a focus on growth (everything has to be about growth). These are all of the reasons we love working with SMBs, […]
Making Newsletters More Relevant with Encounters Travel
Interview with Danniell Saunders, Director of Marketing Encounters Travel is a team of specialists that create innovative, fun and exciting tours for the open minded traveller. Planning itineraries to suit travellers interests and budget, their team makes each trip unique and unforgettable. Travelling is a deeply personal experience that leaves a lasting impression so it’s […]
Vidyard Uses Blitzen to Understand their Customers
Interview with Support and Services Manager Craig Stoss Over the last couple years, Vidyard has become the go-to video marketing platform for businesses, standing out among their competitors. With the goal of bringing video to everyone, Vidyard makes it really easy to create and use videos as well as understand key viewer analytics. From its […]
Blitzen Form Styling Guide
At the moment, Blitzen offers you some accessible design options to customize your form. These include the ability to change colors, textbox inputs, as well as header images and submit buttons. These options and more can be found in the Design tab of your form. But today we’re going to show you just how much more you can do with Cascading Style […]
How to track email clickthroughs to Blitzen forms
The more you know about your audience, the better you can engage them and eventually sell to them. How do you know which email campaigns are driving the most visits to your forms? You are about to find out. Today we are going to talk about query parameters – the Blitzen feature that tracks inbound […]
How to cut your form length down for maximum impact
Registering for a free webinar, downloading an e-book, or starting a free trial doesn’t need a form as long as a census. Long forms demand time commitments and private information that a basic landing page or blog post hasn’t earned. Shorter forms get filled out more, and once you prove your value with your webinar, […]
How Waterloo Engineering is Using Blitzen to Engage Alumni
Last week we had the opportunity to have lunch with one of our awesome clients Beth Cotter from University of Waterloo Faculty of Engineering. We got to chatting about how she is using Blitzen on engineerthefuture.ca This is what we found out: Beth, what is your role at the University of Waterloo? I am the […]
A Better Way to Gather Customer Data
Any marketing textbook will tell you that you have to know your customers. This insight will drive almost all of your business decisions. But the act of gathering this data often proves difficult. So, we propose a solution. For a second, I want you to imagine that you have an opportunity to spend a day […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
Help Your Sales Reps with Simplified CRM Data Entry
A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
