Compelling content is what makes a prospect want to buy your product or service. But as much as we marketers don’t want to believe it, producing generic content just doesn’t cut it anymore. Personal relationships that once were built face-to-face have now become just as important when trying to sell online. Taking a more personal approach […]
Convert More Website Visitors into Customers with Copywriting
The increase in data-driven marketing strategies is on the rise. People want to see their marketing expenses manipulate the numbers in their businesses that matter most. Whether it’s your ROI, lead generation, or brand awareness, there’s one place you can start to increase these numbers – and it’s web copy. After being featured on Product […]
The Lowdown on Revenue Operation with Vidyard’s Joe Gelata
Last Friday, I had the opportunity to sit down with Joe Gelata, the Head of Global Revenue Operations at Vidyard and creator of Revenue Engineer Blog where he discusses the role and responsibilities around Chief Revenue Officers. How did you come up with the revenue engineer blog? Quite honestly, it came to me in the […]
Improve your Marketing with UTM Codes
Without tracking codes in place, your marketing team is essentially driving down the highway with their eyes closed. Don’t throw your marketing budget away hoping to prove your ROI but track and measure your efforts each step a lead takes. Become a better marketer with uniquely built UTM codes. What is it? UTM’s and Query Parameters are “codes […]
How to Save Time on your CRM Data Entry
One common goal that all companies share is sales efficiency. If the lifecycle of your average sale gets to be too long, that means you will probably start losing deals. Even with so many great CRM tools on the market to help organize and speed up your sales, there are still some shortcomings, the biggest one […]
8 Lead Generation Forms to Increase Conversions
Think about it – they’re everywhere. You could have thousands of visitors to your site daily, but the difference between capitalizing off those visitors and deterring them to sign up is in the forms. Wherever you have to input information about you or your business, you’re filing a form. Signing into a website, putting in […]
3 Tools for Proving Your Marketing ROI
We’ve heard it time and time again; marketing ROI can’t be proven because the impact of your marketing activities is too intangible. Well we’re here to burst your bubble. Even though marketing ROI is notoriously difficult to measure, there are so many great tools to help you prove marketing ROI, and better yet, predict future success! […]
Behavioural Data meets Demographic
As we marketers know, the customer journey no longer follows a linear path. People visit your website multiple times, download whitepapers and signup for email updates — so it’s important to track all of this behavior to determine how close your leads or users are to making a purchase or upgrading to a premium offering. […]
Make the Most of Facebook Marketing in 3 Steps
Social media has been the mysterious magic box for marketing for over a decade. Facebook, Twitter, Instagram, and, announced just this week, Snapchat, all have advertising platforms where in the past year over 3 billion dollars have been spent. Yet of these four, one stands far and above for marketers and advertisers. Yes, I’m talking […]
5 Ways to Optimize Sales Efficiency [Infographic]
![5 Ways to Optimize Sales Efficiency [Infographic]](https://blitzen.com/blog/wp-content/uploads/pablo-22.png)
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
