Why SMB SaaS is Going to Eat the World (and Enterprise’s Lunch) As you probably already know, Software-as-a-service (SaaS) is increasingly becoming the de facto standard of software delivery. Especially when it comes to martech. Just glance at this infographic by Chief Martech and you’ll agree there’s an astounding number of SaaS tools specializing in different […]
startups
The Lowdown on Revenue Operation with Vidyard’s Joe Gelata
Last Friday, I had the opportunity to sit down with Joe Gelata, the Head of Global Revenue Operations at Vidyard and creator of Revenue Engineer Blog where he discusses the role and responsibilities around Chief Revenue Officers. How did you come up with the revenue engineer blog? Quite honestly, it came to me in the […]
Behavioural Data meets Demographic
As we marketers know, the customer journey no longer follows a linear path. People visit your website multiple times, download whitepapers and signup for email updates — so it’s important to track all of this behavior to determine how close your leads or users are to making a purchase or upgrading to a premium offering. […]
5 Ways to Optimize Sales Efficiency [Infographic]
![5 Ways to Optimize Sales Efficiency [Infographic]](https://blitzen.com/blog/wp-content/uploads/pablo-22.png)
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
How Marketers can Benefit From Google Tag Manager
Quit bugging your dev team. We’re serious. Recently, we announced our new feature of Blitzen Ad campaign tracking, which allows you to measure Google Adword, Google Analytic and Facebook ads more precisely – without the help of your dev team. Easy, right? Well we’ve made it even better for you to do things on your […]
How Buffer Is Changing Business Forever
If I had to describe Buffer to someone that had been living under a rock since they launched in 2010, I would say this – Buffer sets the bar in everything they do and then they jump over it. They are single handedly redefining how business gets done. Buffer has taken company transparency to an […]
