We started our customer discovery survey adventure knowing that startups and SMB’s are paying a price for relying on a toolbox of specialized SaaS apps. If you’ve been hanging out here for a while, you know that price is a fragmented stack that requires manual data entry and copy/paste to keep your apps in sync […]
SaaS
Your Fragmented Sales Stack Costs You Money – We’re Going To Fix That
Now is the best time to be in a startup or SMB sales team. Great Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable to boot. These focused apps are leveling the playing field between the enterprise sales engines and the little startup that could. And unlike your traditional […]
Startup Copywriting: Avoid These 4+ Mistakes
Startup copywriting is a serious challenge. You’re trying to resonate with your ideal customer without really knowing who they are and what they’re most interested in. I get it. We’ve been there. So, in anticipation of our new splash page going live, I’m stripping version 1.0 of our web copy down to its skivvies and […]
How We Hacked and Upgraded Our Startup Beta Signup Process
We got the most out of our startup beta signup process. We identified motivated customers. We collected customer insights that informed feature prioritization and web copy decisions. We forced ourselves to feel the pain points we were trying to solve for. It even made us evaluate the competition by using the competition’s products. Then, it showed us what our users will feel when […]
Transparency-as-a-Service for Startups and SMBs
I read a piece by James Altucher today that completely changed the way I think about writing and those reading what I write. Readers are like onlookers in the Roman Coliseum calling for other people’s blood. Writers are the gladiators responsible for shedding that blood. Writers shed blood by sharing the things you want to know about most–things […]
7ish Things to Love About Pipedrive CRM
Blitzen is now listed as a Pipedrive integration. Learn More What’s not to love about Pipedrive CRM System? They have created a beautiful and light-weight easy CRM. Their pricing model is so simple a small child can wrap their head around it (and probably afford it). Their product, while perfectly suited to manage the SMB sales process, is […]
Why SaaS is Broken (and how we’re going to fix it)
Software-as-a-Service (SaaS) is awesome but broken. SaaS is awesome because companies are producing some all-star niche solutions that tackle their chosen problem with the kind of vigor and focus the business world hasn’t seen before. Entire organizations are being stolen away from the grips of legacy systems built over a decade ago to enjoy the land of focused […]
SaaS: Advantages, Adoption, and Shadow IT
What is Software-as-a-Service (SaaS)? Whether or not you realize it, I am almost certain you have encountered SaaS tools. You may know them as cloud applications, web applications, or some other term I’ve never even heard of yet – the terminology is always evolving after all. If you’re still unsure of what I’m talking about, SaaS […]
Intro to Online Forms and Form Builders
Why This is Important Online forms are the unsung heroes of data collection. They are the perfect tool for any business process where you know what pieces of information you need to collect. Think lead capture forms, online job applications, grant applications, idea submission forms and many many more. If you’re into collecting awesome data […]