Compelling content is what makes a prospect want to buy your product or service. But as much as we marketers don’t want to believe it, producing generic content just doesn’t cut it anymore. Personal relationships that once were built face-to-face have now become just as important when trying to sell online. Taking a more personal approach […]
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Blitzen Form Styling Guide
At the moment, Blitzen offers you some accessible design options to customize your form. These include the ability to change colors, textbox inputs, as well as header images and submit buttons. These options and more can be found in the Design tab of your form. But today we’re going to show you just how much more you can do with Cascading Style […]
How to Save Time on your CRM Data Entry
One common goal that all companies share is sales efficiency. If the lifecycle of your average sale gets to be too long, that means you will probably start losing deals. Even with so many great CRM tools on the market to help organize and speed up your sales, there are still some shortcomings, the biggest one […]
8 Lead Generation Forms to Increase Conversions
Think about it – they’re everywhere. You could have thousands of visitors to your site daily, but the difference between capitalizing off those visitors and deterring them to sign up is in the forms. Wherever you have to input information about you or your business, you’re filing a form. Signing into a website, putting in […]
Behavioural Data meets Demographic
As we marketers know, the customer journey no longer follows a linear path. People visit your website multiple times, download whitepapers and signup for email updates — so it’s important to track all of this behavior to determine how close your leads or users are to making a purchase or upgrading to a premium offering. […]
A Better Way to Gather Customer Data
Any marketing textbook will tell you that you have to know your customers. This insight will drive almost all of your business decisions. But the act of gathering this data often proves difficult. So, we propose a solution. For a second, I want you to imagine that you have an opportunity to spend a day […]
5 Ways to Optimize Sales Efficiency [Infographic]
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
The Lowdown on Account Based Marketing and Why You Need to Do it
History doesn’t repeat itself, but it often rhymes. This is true when it comes to trends in music and fashion, and it’s true when it comes to sales & marketing strategies. Today we’re going to talk about a new (old) trend you’ve probably been hearing a lot about over the past while: Account Based Marketing […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
Help Your Sales Reps with Simplified CRM Data Entry
A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]