The more you know about your audience, the better you can engage them and eventually sell to them. How do you know which email campaigns are driving the most visits to your forms? You are about to find out. Today we are going to talk about query parameters – the Blitzen feature that tracks inbound […]
SaaS
Make the Most of Facebook Marketing in 3 Steps
Social media has been the mysterious magic box for marketing for over a decade. Facebook, Twitter, Instagram, and, announced just this week, Snapchat, all have advertising platforms where in the past year over 3 billion dollars have been spent. Yet of these four, one stands far and above for marketers and advertisers. Yes, I’m talking […]
How to cut your form length down for maximum impact
Registering for a free webinar, downloading an e-book, or starting a free trial doesn’t need a form as long as a census. Long forms demand time commitments and private information that a basic landing page or blog post hasn’t earned. Shorter forms get filled out more, and once you prove your value with your webinar, […]
A Better Way to Gather Customer Data
Any marketing textbook will tell you that you have to know your customers. This insight will drive almost all of your business decisions. But the act of gathering this data often proves difficult. So, we propose a solution. For a second, I want you to imagine that you have an opportunity to spend a day […]
5 Ways to Optimize Sales Efficiency [Infographic]
![5 Ways to Optimize Sales Efficiency [Infographic]](https://blitzen.com/blog/wp-content/uploads/pablo-22.png)
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
The Lowdown on Account Based Marketing and Why You Need to Do it
History doesn’t repeat itself, but it often rhymes. This is true when it comes to trends in music and fashion, and it’s true when it comes to sales & marketing strategies. Today we’re going to talk about a new (old) trend you’ve probably been hearing a lot about over the past while: Account Based Marketing […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
Help Your Sales Reps with Simplified CRM Data Entry
A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
How Marketers can Benefit From Google Tag Manager
Quit bugging your dev team. We’re serious. Recently, we announced our new feature of Blitzen Ad campaign tracking, which allows you to measure Google Adword, Google Analytic and Facebook ads more precisely – without the help of your dev team. Easy, right? Well we’ve made it even better for you to do things on your […]
New Product Feature: Blitzen Forms Re-invented!
We don’t like to brag, but these new forms are something we’ve been working on for some time and we think the outcome is awesome! We couldn’t fit all the details in a nice nifty newsletter so we thought we’d share it with you here! Aside from the obvious aesthetically-pleasing design changes (b-e-a-utiful), the forms […]
