The Capterra Software Labs team recently released a Top 20 Most Affordable Marketing Automation Software infographic. We’re pleased to announce that Blitzen placed in the Top 5 out of the hundreds of solutions listed on Capterra! We received a full five stars for our customer service and overall experience, which ...
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When you work for an small or medium sized business (SMB) you have to be a little bit mad. You take chances, jump in with both feet, move quickly and do it all with a focus on growth (everything has to be about growth). These are all of the reasons ...
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Interview with Danniell Saunders, Director of Marketing Encounters Travel is a team of specialists that create innovative, fun and exciting tours for the open minded traveller. Planning itineraries to suit travellers interests and budget, their team makes each trip unique and unforgettable. Travelling is a deeply personal experience that leaves a ...
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Interview with Support and Services Manager Craig Stoss Over the last couple years, Vidyard has become the go-to video marketing platform for businesses, standing out among their competitors. With the goal of bringing video to everyone, Vidyard makes it really easy to create and use videos as well as understand key ...
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Mastering ways to keep a hot lead hot hinges on capitalizing on the data you've collected and having the right processes in place. Organizations heavily invested in lead scoring, nurturing, and segmentation realize higher conversion rates from retaining more qualified leads. Campaigns using personal marketing and behavioral tracking are the ...
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Why SMB SaaS is Going to Eat the World (and Enterprise’s Lunch) As you probably already know, Software-as-a-service (SaaS) is increasingly becoming the de facto standard of software delivery. Especially when it comes to martech. Just glance at this infographic by Chief Martech and you’ll agree there’s an astounding number of SaaS ...
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Last Friday, I had the opportunity to sit down with Joe Gelata, the Head of Global Revenue Operations at Vidyard and creator of Revenue Engineer Blog where he discusses the role and responsibilities around Chief Revenue Officers. How did you come up with the revenue engineer blog? Quite honestly, it came to ...
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Think about it - they’re everywhere. You could have thousands of visitors to your site daily, but the difference between capitalizing off those visitors and deterring them to sign up is in the forms. Wherever you have to input information about you or your business, you’re filing a form. Signing into ...
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We’ve heard it time and time again; marketing ROI can’t be proven because the impact of your marketing activities is too intangible. Well we’re here to burst your bubble. Even though marketing ROI is notoriously difficult to measure, there are so many great tools to help you prove marketing ROI, and ...
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Social media has been the mysterious magic box for marketing for over a decade. Facebook, Twitter, Instagram, and, announced just this week, Snapchat, all have advertising platforms where in the past year over 3 billion dollars have been spent. Yet of these four, one stands far and above for marketers and ...
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