A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
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How Marketers can Benefit From Google Tag Manager
Quit bugging your dev team. We’re serious. Recently, we announced our new feature of Blitzen Ad campaign tracking, which allows you to measure Google Adword, Google Analytic and Facebook ads more precisely – without the help of your dev team. Easy, right? Well we’ve made it even better for you to do things on your […]
New Product Feature: Blitzen Forms Re-invented!
We don’t like to brag, but these new forms are something we’ve been working on for some time and we think the outcome is awesome! We couldn’t fit all the details in a nice nifty newsletter so we thought we’d share it with you here! Aside from the obvious aesthetically-pleasing design changes (b-e-a-utiful), the forms […]
Catch Top Leads with 4 Free Tools
Sales and marketing teams always seem to have friction between them and the argument, at least for many, converges on upon the quality of sales leads. Sales needs more leads that convert and it becomes the responsibility of marketers to deliver them. Having a target client profile is essential, but it’s not sufficient on its […]
How Buffer Is Changing Business Forever
If I had to describe Buffer to someone that had been living under a rock since they launched in 2010, I would say this – Buffer sets the bar in everything they do and then they jump over it. They are single handedly redefining how business gets done. Buffer has taken company transparency to an […]
Growth Hacking Starts with a Form
Guest post by Kamil Rextin In the context of B2B business, the lead capture form plays a central role in the marketing/growth strategy of the company. It is the first point of contact your company has with a prospect and hopefully leads into continued engagement and revenue. The humble form is in some ways, a […]
4 Forms to Engage your Blog Audience
Your blog is awesome and people come from all over the web to read it, but how do you engage with them beyond the article? As marketing experts from Vidyard will tell you, any great piece of content must have a call to action otherwise, it is a missed opportunity. The goal is to […]
3 Ways to Improve your Sales Stack
Wanna know something annoying? If you’re working sales in a startup or small business, you’re using a bunch of awesome tools to get your work done. And when I say awesome, I mean affordable, easy-to-use, gets-a-particular-job-done, awesome. Ok, so what’s annoying about that? Well, if you’re doing it right, you’re evaluating the performance of your sales […]
4 Ways to Optimize your Lead Capture Forms [Infographic]
Generating leads is often easier said than done. When it comes to having forms on your website for leads to fill out, it can be difficult to tell how much information we should ask for and what we should do with it once it’s been captured. We’ve picked what we think are the 4 top […]
The Best Cold Email I Ever Got
In the era of marketing automation, we fall into the trap of mass emailing — treating every potential customer as if they were exactly the same in the interest of saving time. This blog is going to show you a more effective tactic to nurturing your outbound leads, which is appealing to the individual. Though it might […]