A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
Software-as-a-Service
New Product Feature: Blitzen Forms Re-invented!
We don’t like to brag, but these new forms are something we’ve been working on for some time and we think the outcome is awesome! We couldn’t fit all the details in a nice nifty newsletter so we thought we’d share it with you here! Aside from the obvious aesthetically-pleasing design changes (b-e-a-utiful), the forms […]
4 Ways to Optimize your Lead Capture Forms [Infographic]
Generating leads is often easier said than done. When it comes to having forms on your website for leads to fill out, it can be difficult to tell how much information we should ask for and what we should do with it once it’s been captured. We’ve picked what we think are the 4 top […]
How Blitzen Helps Marketers Prove ROI
One of the biggest challenges we face as marketers is giving concrete evidence as to why management should invest in a particular initiative. This is because the results of a given campaign are quite often intangible and difficult to quantify, but as anyone would tell you, they’re also completely invaluable. Marketing has the difficult job […]
Blitzen Does Product Hunt: Redux
It was a morning like any other, when the Blitzen team got up, Then they checked their phones and saw that Product Hunt had struck. Realizing quickly, the storm that was about to come to pass, Everyone jumped out of bed and got to the office in a flash. We had the good fortune of […]
Blitzen Brings Big Brand Marketing Powers to SMBs
Launching today at the Dublin Web Summit, Blitzen is a new, lightweight yet powerful lead management solution that allows startups and small-to-midsize (SMB) businesses to market like their bigger brand cousins. According to a recent report by marketing automation software research firm Software Advice, a division of Gartner, 98% of SMBs are reportedly shopping for marketing software […]
Using Customer Discovery Surveys to Help Find Product/Market Fit
We started our customer discovery survey adventure knowing that startups and SMB’s are paying a price for relying on a toolbox of specialized SaaS apps. If you’ve been hanging out here for a while, you know that price is a fragmented stack that requires manual data entry and copy/paste to keep your apps in sync […]
Your Fragmented Sales Stack Costs You Money – We’re Going To Fix That
Now is the best time to be in a startup or SMB sales team. Great Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable to boot. These focused apps are leveling the playing field between the enterprise sales engines and the little startup that could. And unlike your traditional […]
Startup Copywriting: Avoid These 4+ Mistakes
Startup copywriting is a serious challenge. You’re trying to resonate with your ideal customer without really knowing who they are and what they’re most interested in. I get it. We’ve been there. So, in anticipation of our new splash page going live, I’m stripping version 1.0 of our web copy down to its skivvies and […]
How We Hacked and Upgraded Our Startup Beta Signup Process
We got the most out of our startup beta signup process. We identified motivated customers. We collected customer insights that informed feature prioritization and web copy decisions. We forced ourselves to feel the pain points we were trying to solve for. It even made us evaluate the competition by using the competition’s products. Then, it showed us what our users will feel when […]