Last week we had the opportunity to have lunch with one of our awesome clients Beth Cotter from University of Waterloo Faculty of Engineering. We got to chatting about how she is using Blitzen on engineerthefuture.ca This is what we found out: Beth, what is your role at the University of Waterloo? I am the […]
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5 Ways to Optimize Sales Efficiency [Infographic]
![5 Ways to Optimize Sales Efficiency [Infographic]](https://blitzen.com/blog/wp-content/uploads/pablo-22.png)
Navigating your way through your sales pipeline can be tough, since identifying who your leads are and where they are in your process is often a hectic task. You need to prioritize your time but also know as much as possible about your leads, while spending as little time researching as possible. It’s time to […]
The Lowdown on Account Based Marketing and Why You Need to Do it
History doesn’t repeat itself, but it often rhymes. This is true when it comes to trends in music and fashion, and it’s true when it comes to sales & marketing strategies. Today we’re going to talk about a new (old) trend you’ve probably been hearing a lot about over the past while: Account Based Marketing […]
Blitzen teams up with Zoho CRM!
When Zoho CRM was named one of the Top 3 CRM Softwares for small businesses we knew we needed to develop an integration with them. They throw a lot of love to start-ups with their free offering, allowing them to do the same thing the big guys are doing. We’re all in it together. Zoho CRM allows […]
Help Your Sales Reps with Simplified CRM Data Entry
A CRM (Customer Relationship Management) platform helps companies optimize their sales pipeline. For many, it’s just a rolodex of clients. For others, it’s a communication tool. Salesforce calls their CRM the ‘business nerve center’, which conveniently places Salesforce at the center of any conversation. Respectfully, I disagree. I liken the CRM to an expensive blender, […]
New Product Feature: Blitzen Forms Re-invented!
We don’t like to brag, but these new forms are something we’ve been working on for some time and we think the outcome is awesome! We couldn’t fit all the details in a nice nifty newsletter so we thought we’d share it with you here! Aside from the obvious aesthetically-pleasing design changes (b-e-a-utiful), the forms […]
Catch Top Leads with 4 Free Tools
Sales and marketing teams always seem to have friction between them and the argument, at least for many, converges on upon the quality of sales leads. Sales needs more leads that convert and it becomes the responsibility of marketers to deliver them. Having a target client profile is essential, but it’s not sufficient on its […]
4 Forms to Engage your Blog Audience
Your blog is awesome and people come from all over the web to read it, but how do you engage with them beyond the article? As marketing experts from Vidyard will tell you, any great piece of content must have a call to action otherwise, it is a missed opportunity. The goal is to […]
The Best Cold Email I Ever Got
In the era of marketing automation, we fall into the trap of mass emailing — treating every potential customer as if they were exactly the same in the interest of saving time. This blog is going to show you a more effective tactic to nurturing your outbound leads, which is appealing to the individual. Though it might […]
How Blitzen Helps Marketers Prove ROI
One of the biggest challenges we face as marketers is giving concrete evidence as to why management should invest in a particular initiative. This is because the results of a given campaign are quite often intangible and difficult to quantify, but as anyone would tell you, they’re also completely invaluable. Marketing has the difficult job […]
