Wanna know something annoying? If you’re working sales in a startup or small business, you’re using a bunch of awesome tools to get your work done. And when I say awesome, I mean affordable, easy-to-use, gets-a-particular-job-done, awesome. Ok, so what’s annoying about that? Well, if you’re doing it right, you’re evaluating the performance of your sales […]
Business Process Management
4 Ways to Optimize your Lead Capture Forms [Infographic]
![4 Ways to Optimize your Lead Capture Forms [Infographic]](https://blitzen.com/blog/wp-content/uploads/title2.png)
Generating leads is often easier said than done. When it comes to having forms on your website for leads to fill out, it can be difficult to tell how much information we should ask for and what we should do with it once it’s been captured. We’ve picked what we think are the 4 top […]
Blitzen Brings Big Brand Marketing Powers to SMBs
Launching today at the Dublin Web Summit, Blitzen is a new, lightweight yet powerful lead management solution that allows startups and small-to-midsize (SMB) businesses to market like their bigger brand cousins. According to a recent report by marketing automation software research firm Software Advice, a division of Gartner, 98% of SMBs are reportedly shopping for marketing software […]
Startup Copywriting: Avoid These 4+ Mistakes
Startup copywriting is a serious challenge. You’re trying to resonate with your ideal customer without really knowing who they are and what they’re most interested in. I get it. We’ve been there. So, in anticipation of our new splash page going live, I’m stripping version 1.0 of our web copy down to its skivvies and […]
How We Hacked and Upgraded Our Startup Beta Signup Process
We got the most out of our startup beta signup process. We identified motivated customers. We collected customer insights that informed feature prioritization and web copy decisions. We forced ourselves to feel the pain points we were trying to solve for. It even made us evaluate the competition by using the competition’s products. Then, it showed us what our users will feel when […]
Transparency-as-a-Service for Startups and SMBs
I read a piece by James Altucher today that completely changed the way I think about writing and those reading what I write. Readers are like onlookers in the Roman Coliseum calling for other people’s blood. Writers are the gladiators responsible for shedding that blood. Writers shed blood by sharing the things you want to know about most–things […]
Intro to Online Forms and Form Builders
Why This is Important Online forms are the unsung heroes of data collection. They are the perfect tool for any business process where you know what pieces of information you need to collect. Think lead capture forms, online job applications, grant applications, idea submission forms and many many more. If you’re into collecting awesome data […]
