Your blog is awesome and people come from all over the web to read it, but how do you engage with them beyond the article? As marketing experts from Vidyard will tell you, any great piece of content must have a call to action otherwise, it is a missed opportunity. The goal is to […]
customer insight
3 Ways to Improve your Sales Stack
Wanna know something annoying? If you’re working sales in a startup or small business, you’re using a bunch of awesome tools to get your work done. And when I say awesome, I mean affordable, easy-to-use, gets-a-particular-job-done, awesome. Ok, so what’s annoying about that? Well, if you’re doing it right, you’re evaluating the performance of your sales […]
How Blitzen Helps Marketers Prove ROI
One of the biggest challenges we face as marketers is giving concrete evidence as to why management should invest in a particular initiative. This is because the results of a given campaign are quite often intangible and difficult to quantify, but as anyone would tell you, they’re also completely invaluable. Marketing has the difficult job […]
Using Customer Discovery Surveys to Help Find Product/Market Fit
We started our customer discovery survey adventure knowing that startups and SMB’s are paying a price for relying on a toolbox of specialized SaaS apps. If you’ve been hanging out here for a while, you know that price is a fragmented stack that requires manual data entry and copy/paste to keep your apps in sync […]
Transparency-as-a-Service for Startups and SMBs
I read a piece by James Altucher today that completely changed the way I think about writing and those reading what I write. Readers are like onlookers in the Roman Coliseum calling for other people’s blood. Writers are the gladiators responsible for shedding that blood. Writers shed blood by sharing the things you want to know about most–things […]
