Without tracking codes in place, your marketing team is essentially driving down the highway with their eyes closed. Don’t throw your marketing budget away hoping to prove your ROI but track and measure your efforts each step a lead takes. Become a better marketer with uniquely built UTM codes. What is it? UTM’s and Query Parameters are “codes […]
progressive profiling
A Better Way to Gather Customer Data
Any marketing textbook will tell you that you have to know your customers. This insight will drive almost all of your business decisions. But the act of gathering this data often proves difficult. So, we propose a solution. For a second, I want you to imagine that you have an opportunity to spend a day […]
4 Ways to Optimize your Lead Capture Forms [Infographic]
![4 Ways to Optimize your Lead Capture Forms [Infographic]](https://blitzen.com/blog/wp-content/uploads/title2.png)
Generating leads is often easier said than done. When it comes to having forms on your website for leads to fill out, it can be difficult to tell how much information we should ask for and what we should do with it once it’s been captured. We’ve picked what we think are the 4 top […]
