Sales and marketing teams always seem to have friction between them and the argument, at least for many, converges on upon the quality of sales leads. Sales needs more leads that convert and it becomes the responsibility of marketers to deliver them. Having a target client profile is essential, but it’s not sufficient on its […]
online tools
Growth Hacking Starts with a Form
Guest post by Kamil Rextin In the context of B2B business, the lead capture form plays a central role in the marketing/growth strategy of the company. It is the first point of contact your company has with a prospect and hopefully leads into continued engagement and revenue. The humble form is in some ways, a […]
4 Forms to Engage your Blog Audience
Your blog is awesome and people come from all over the web to read it, but how do you engage with them beyond the article? As marketing experts from Vidyard will tell you, any great piece of content must have a call to action otherwise, it is a missed opportunity. The goal is to […]
How Blitzen Helps Marketers Prove ROI
One of the biggest challenges we face as marketers is giving concrete evidence as to why management should invest in a particular initiative. This is because the results of a given campaign are quite often intangible and difficult to quantify, but as anyone would tell you, they’re also completely invaluable. Marketing has the difficult job […]
Using Customer Discovery Surveys to Help Find Product/Market Fit
We started our customer discovery survey adventure knowing that startups and SMB’s are paying a price for relying on a toolbox of specialized SaaS apps. If you’ve been hanging out here for a while, you know that price is a fragmented stack that requires manual data entry and copy/paste to keep your apps in sync […]
11 Online Tools our Startup LOVES
It’s extremely important that you pick your online tools well. Pick them right, and your internal workflows hum along without any problems and productivity goes through the roof. Pick wrong and your teams spend more time managing tools and workflows than actually getting work done. So, today I’d like to share 11 online tools that we […]
