Guest post by Kamil Rextin In the context of B2B business, the lead capture form plays a central role in the marketing/growth strategy of the company. It is the first point of contact your company has with a prospect and hopefully leads into continued engagement and revenue. The humble form is in some ways, a […]
Marketing
The Best Cold Email I Ever Got
In the era of marketing automation, we fall into the trap of mass emailing — treating every potential customer as if they were exactly the same in the interest of saving time. This blog is going to show you a more effective tactic to nurturing your outbound leads, which is appealing to the individual. Though it might […]
How Blitzen Helps Marketers Prove ROI
One of the biggest challenges we face as marketers is giving concrete evidence as to why management should invest in a particular initiative. This is because the results of a given campaign are quite often intangible and difficult to quantify, but as anyone would tell you, they’re also completely invaluable. Marketing has the difficult job […]
