Launching today at the Dublin Web Summit, Blitzen is a new, lightweight yet powerful lead management solution that allows startups and small-to-midsize (SMB) businesses to market like their bigger brand cousins. According to a recent report by marketing automation software research firm Software Advice, a division of Gartner, 98% of SMBs are reportedly shopping for marketing software […]
IT
Startup Copywriting: Avoid These 4+ Mistakes
Startup copywriting is a serious challenge. You’re trying to resonate with your ideal customer without really knowing who they are and what they’re most interested in. I get it. We’ve been there. So, in anticipation of our new splash page going live, I’m stripping version 1.0 of our web copy down to its skivvies and […]
SaaS: Advantages, Adoption, and Shadow IT
What is Software-as-a-Service (SaaS)? Whether or not you realize it, I am almost certain you have encountered SaaS tools. You may know them as cloud applications, web applications, or some other term I’ve never even heard of yet – the terminology is always evolving after all. If you’re still unsure of what I’m talking about, SaaS […]
